The Internet shines a light into every corner of marketing, even very dark places. The mobile and social revolution for marketers is about actually helping the user to control the media. If we want to help them, first we have to understand their basic journey better, their basic expressions of intent, when and where they want to engage, no matter how inconvenient.
Twitter’s best case for differentiation is with colossal live events. Next to Facebook, it is a superior conversational medium, and so, a better space for real-time marketing,
What’s the most frequent branding mistake firms make? To assume that your brand is a logo rather than the personality of your product and company. To assume that it’s simply a trademark and therefore it should be managed out of your communications department rather than becoming a part of the overall strategy of the firm.