Antes, mejor

(vía Ken Robinson: How to escape education’s death valley | Video on TED.com)

You are a Brand / Branding eres tú

The Virtual Office Place: Productive or Disruptive.

It’s about putting the content needs ahead of the marketing needs. Most marketers wrap content inside a marketing message. Good journalists do the opposite. We need to think like them, with the reader’s needs ahead of our own in the creative process. It’s about being servant.

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—	Forget ‘Native,’ It’s About a Content Mindset \| Digiday